Advertising channel selection in a segmented market

DOI10.1016/j.automatica.2006.03.015zbMath1097.90025MaRDI QIDQ2507927

Luca Grosset, Bruno Viscolani, Alessandra Buratto

Publication date: 5 October 2006

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2006.03.015

zbMATH Keywords

optimal control; marketing; advertising; market segmentation

Mathematics Subject Classification ID

49N90: Applications of optimal control and differential games

90B60: Marketing, advertising

Related Items

Inverted-U aggregate investment curves in a dynamic game of advertising, Advertising and production of a seasonal good for a heterogeneous market, Optimal dynamic advertising with an adverse exogenous effect on brand goodwill, Effects of Internet sales promotion on a differential advertising model, Multi-period media planning for multi-products incorporating segment specific and mass media, Recent developments in dynamic advertising research, Multi-criteria media mix decision model for advertising a single product with segment specific and mass media, Integrated marketing communications in markets with uncertainty and competition, Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity, ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL, Advertising decisions for a segmented market

Cites Work

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• Dynamic Optimal Control Models in Advertising: Recent Developments