Advertising channel selection in a segmented market (Q2507927)

From MaRDI portal
scientific article
Language Label Description Also known as
English
Advertising channel selection in a segmented market
scientific article

    Statements

    Advertising channel selection in a segmented market (English)
    0 references
    0 references
    0 references
    0 references
    0 references
    5 October 2006
    0 references
    optimal control
    0 references
    marketing
    0 references
    advertising
    0 references
    market segmentation
    0 references

    Identifiers