Advertising decisions for a segmented market

DOI10.1080/02331930701763355zbMath1162.90490MaRDI QIDQ3632708

Bruno Viscolani

Publication date: 12 June 2009

Published in: Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02331930701763355

zbMATH Keywords

advertising; market segmentation; non-linear programming

Mathematics Subject Classification ID

90C90: Applications of mathematical programming

90C30: Nonlinear programming

90B60: Marketing, advertising

Related Items

An advertising game with multiplicative interference, Pure-strategy Nash equilibria in an advertising game with interference, Using several advertising media in a homogeneous market, Multi-criteria media mix decision model for advertising a single product with segment specific and mass media

Cites Work

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• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments
• OPTIMAL CONTROL AND ADVERTISING POLICY