OPTIMAL CONTROL AND ADVERTISING POLICY

DOI10.1111/J.1467-999X.1973.TB00211.XMaRDI QIDQ4401692zbMATH OpenFDO

Authors Alex P. Jacquemin

Publication date 1973

Published in Metroeconomica (Search for Journal in Brave)

Mathematics Subject Classification ID

Decision theory (91B06) Hamilton-Jacobi theories (49L99)

Cited in

(7)

• Optimal dynamic advertising policies for hereditary processes
• Limit cycles in dynamic economic systems
• Using several advertising media in a homogeneous market
• Control theory and the dynamics of the firm. A survey
• Anwendungen des Maximumprinzips im Operations Research. I
• A microeconomic model of corporate social responsibility
• Advertising decisions for a segmented market

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