OPTIMAL CONTROL AND ADVERTISING POLICY

DOI10.1111/J.1467-999X.1973.TB00211.XzbMATH Open0276.90004MaRDI QIDQ4401692FDOQ4401692

Authors: Alex P. Jacquemin 

Publication date: 1973

Published in: Metroeconomica (Search for Journal in Brave)

Mathematics Subject Classification ID

Decision theory (91B06) Hamilton-Jacobi theories (49L99)

Cites Work

• Title not available (Why is that?)

Cited In (7)

• Optimal dynamic advertising policies for hereditary processes
• Limit cycles in dynamic economic systems
• Using several advertising media in a homogeneous market
• A microeconomic model of corporate social responsibility
• Control theory and the dynamics of the firm. A survey
• Anwendungen des Maximumprinzips im Operations Research. I
• Advertising decisions for a segmented market

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