Using several advertising media in a homogeneous market

DOI10.1007/S11590-010-0220-ZMaRDI QIDQ644506zbMATH OpenOpenAlexFDO

Authors Annamaria Sorato, Bruno Viscolani

Publication date 4 November 2011

Published in Optimization Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/s11590-010-0220-z

zbMATH Keywords

advertisingmarketingnonlinear programming

Mathematics Subject Classification ID

Marketing, advertising (90B60) Nonlinear programming (90C30) Trade models (91B60)

Recommendations

• Advertising decisions for a segmented market
• An advertising game with multiplicative interference
• Some models for demand functions with advertising
• Optimal distributed dynamic advertising
• Optimal advertising for selling a product with a nondifferentiable demand function

Cites work

• A differential game of retailer promotions.
• A Differential Games Solution to a Logarithmic Advertising Model
• Advertising decisions for a segmented market
• ASSIGNMENT SITUATIONS WITH MULTIPLE OWNERSHIP AND THEIR GAMES
• Dynamic Optimal Control Models in Advertising: a Survey
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Equilibrium pricing and advertising strategies in a marketing channel
• scientific article; zbMATH DE number 3871019 (Why is no real title available?)
• Integrated marketing communications in markets with uncertainty and competition
• OPTIMAL CONTROL AND ADVERTISING POLICY
• Optimal Control of a Logarithmic Advertising Model
• THE IMPACT OF ADVERTISING IN A DUOPOLY GAME

Cited in

(5)

• Some models for demand functions with advertising
• Advertising channel selection in a segmented market
• Advertising decisions for a segmented market
• Pure-strategy Nash equilibria in an advertising game with interference
• scientific article; zbMATH DE number 1539001 (Why is no real title available?)

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