Dynamic Optimal Control Models in Advertising: a Survey
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Cited in
(69)- Optimal advertising in exponentially decaying markets
- A survey of game-theoretic models of cooperative advertising
- Exponentially time decaying susceptible-informed (SIT) model for information diffusion process on networks
- Partially-observed bilinear nonzero-sum stochastic differential game with affine-quadratic discounted payoff and application to competitive advertising
- Optimal dynamic advertising policies for hereditary processes
- Infinite-time partially observed nonzero-sum bilinear affine-quadratic stochastic differential game and its application to competitive advertising
- Limit cycles in dynamic economic systems
- Nonlinear systems with unbounded controls and state constraints: A problem of proper extension
- Modeling the impact of product quality on dynamic pricing and advertising policies
- Optimal Budget Allocation Across Search Advertising Markets
- Optimal control of deterministic epidemics
- Optimal advertising for the Nerlove-Arrow Model under a replenishable budget
- Optimal pricing of a product diffusing in rich and poor populations
- Advertising coordination games of a manufacturer and a retailer while introducing a new product
- An inventory model with reliability in an imperfect production process
- Differential game models in management science
- Research on the optimum price and advertising strategy of the monopoly manufacturers
- A model for optimal stopping in advertisement
- A Differential Game in Advertising
- A chaotic model for advertising diffusion problem with competition
- Optimal control in linear-quadratic stochastic advertising models with memory
- Optimal advertising policy with the contagion model
- Competitive advertising under uncertainty: a stochastic differential game approach
- Continuity of the upper and lower value of slow growth differential games
- A hierarchical optimal control model for coordination of functional decisions in a firm
- Using several advertising media in a homogeneous market
- A duopolistic model of dynamic competitive advertising
- Hierarchical control approach to a composite inventory-marketing problem
- Dynamic pricing of a status symbol
- An Optimal control approach to marketing-production planning
- Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
- Recent developments in dynamic advertising research
- Advertising in a dynamic spatial monopoly
- Advertising, goodwill, and the Veblen effect
- Dynamic brand-image-based production location decisions
- Dynamic advertising games in duopolies under one-step-ahead optimal control
- Advertising a new product in a segmented market
- Advertising channel selection in a segmented market
- Dual-role based pricing in a dynamic and competitive environment
- Short-term and long-term competition between providers of shrink-wrap software and software as a service
- Risk behaviour and optimum advertising with a stochastic dynamic sales response
- Nonlinear duopoly games with advertisement revisited
- Advertising decisions in a vertical distribution channel
- Interaction of pricing, advertising and experience quality: a dynamic analysis
- Estimation of Equilibria in an Advertising Game with Unknown Distribution of the Response to Advertising Efforts
- Quality effects in different advertising models -- an impulse control approach
- Optimal quality provision when reputation is subject to random inspections
- A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies
- A sufficient condition for near-optimal stochastic controls and its application to manufacturing systems
- Dinkelbach approach to solving a class of fractional optimal control problems
- A model with switching costs and pulsing optima with some economic applications
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
- Integration of business function models into an aggregate enterprise systems model
- Dynamic budget allocation for social media advertising campaigns: optimization and learning
- A problem in jointly optimal production and advertising decisions
- Game of variable contributions to the common good under uncertainty
- A Markovian model of consumer buying behavior and optimal advertising pulsing policy
- Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity
- Long-run strategic advertising and short-run Bertrand competition
- scientific article; zbMATH DE number 1208133 (Why is no real title available?)
- Optimal dynamic advertising policies and equilibria
- Nerlove-Arrow: a new solution to an old problem
- Dynamics and optimization of a distributed sales advertising model
- Anwendungen des Maximumprinzips im Operations Research. I
- A microeconomic model of corporate social responsibility
- Stochastic optimal budget decision for advertising considering uncertain sales responses
- Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly
- Advertising decisions for a segmented market
- State constrained control problems with neither coercivity nor \(L^1\) bounds on the controls
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