Dynamic brand-image-based production location decisions

DOI10.1016/J.AUTOMATICA.2006.01.020MaRDI QIDQ2507933zbMATH OpenOpenAlexFDO

Authors Gila E. Fruchter, Eugene D. Jaffe, Israel D. Nebenzahl

Publication date 5 October 2006

Published in Automatica (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.automatica.2006.01.020

zbMATH Keywords

brand-imagecountry-imagecountry-of-origindecision-rulesgoodwillmanufacturing countryoptimal controlprice-qualityproduction sourcing

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60) Optimal stochastic control (93E20)

Recommendations

• Brand image and brand dilution in the fashion industry
• Production‐location problems with demand considerations
• The dynamics of price, quality and productivity improvement decisions
• Optimal strategies for general price-quality decision models of new products with learning production costs
• Network production-location problems under price uncertainty

Cites work

• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments
• scientific article; zbMATH DE number 3167340 (Why is no real title available?)
• scientific article; zbMATH DE number 637123 (Why is no real title available?)
• scientific article; zbMATH DE number 3205524 (Why is no real title available?)

Cited in

(7)

• A differential oligopoly game for optimal production planning and water savings
• Sustainable tourism
• Optimal double control problem for a PDE model of goodwill dynamics
• Brand image and brand dilution in the fashion industry
• Dynamic pricing, reference price, and price-quality relationship
• Dynamic pricing, objective and subjective quality, and the price-quality relationship
• Consumer heterogeneity and the price-quality relationship

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