Dynamic brand-image-based production location decisions (Q2507933)

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scientific article; zbMATH DE number 5060793
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    Dynamic brand-image-based production location decisions
    scientific article; zbMATH DE number 5060793

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      Dynamic brand-image-based production location decisions (English)
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      5 October 2006
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      country-of-origin
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      manufacturing country
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      production sourcing
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      brand-image
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      price-quality
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      country-image
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      goodwill
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      optimal control
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      decision-rules
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