Optimal double control problem for a PDE model of goodwill dynamics

DOI10.1007/s00186-017-0577-1zbMath1376.49003arXiv1411.0880OpenAlexW2261411491WikidataQ59608346 ScholiaQ59608346MaRDI QIDQ2407988

Dominika Machowska, Mariusz Górajski

Publication date: 9 October 2017

Published in: Mathematical Methods of Operations Research (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1411.0880

zbMATH Keywords

optimal boundary controlproduct goodwilleWOMnonlinear Lotka-Sharp-McKendrick equation

Mathematics Subject Classification ID

Optimality conditions for problems involving partial differential equations (49K20) Numerical methods based on necessary conditions (49M05) Microeconomic theory (price theory and economic markets) (91B24) Trade models (91B60) Existence theories for optimal control problems involving partial differential equations (49J20) Marketing, advertising (90B60) Welfare economics (91B15)

Related Items (5)

Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising ⋮ Competition in defensive and offensive advertising strategies in a segmented market ⋮ Delayed effects of cooperative advertising in goodwill dynamics ⋮ The effects of technological shocks in an optimal goodwill model with a random product life cycle ⋮ How do loyalty programs affect goodwill? An optimal control approach

Uses Software

• bvp4c

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