The effects of technological shocks in an optimal goodwill model with a random product life cycle

DOI10.1016/J.CAMWA.2018.05.030MaRDI QIDQ2334898zbMATH OpenOpenAlexFDO

Authors Mariusz Górajski, Dominika Machowska

Publication date 8 November 2019

Published in Computers & Mathematics with Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.camwa.2018.05.030

zbMATH Keywords

marketing strategyexistence of an optimal solutionconsumer recommendationLotka-Sharp-McKendrick PDEproduct goodwillrandom product life cycle

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

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Cited in

(4)

• Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
• Competition in defensive and offensive advertising strategies in a segmented market
• Delayed effects of cooperative advertising in goodwill dynamics
• How do loyalty programs affect goodwill? An optimal control approach

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