Competition in defensive and offensive advertising strategies in a segmented market

DOI10.1016/J.EJCON.2019.10.004MaRDI QIDQ2198736zbMATH OpenOpenAlexDBLPWikidataFDO

Authors Dominika Machowska, Andrzej F. Nowakowski

Publication date 15 September 2020

Published in European Journal of Control (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejcon.2019.10.004

zbMATH Keywords

open-loop Nash equilibriummarket segmentationnumerical algorithmgoodwilldual dynamic approach

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Recommendations

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• ADVERTISING IN A COMPETITIVE PRODUCT LINE
• Competitive advertising strategies and market-size dynamics: a research note on theory and evidence
• Advertising channel selection in a segmented market

Cites work

• scientific article; zbMATH DE number 1243371 (Why is no real title available?)
• A Compendium of Partial Differential Equation Models
• Advertising in a segmented market: comparison of media choices
• Age-structured linear-state differential games
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• Competitive dynamic advertising. A modification of the Case game
• Continuous stochastic games of capital accumulation with convex transitions
• Defensive, offensive, and generic advertising in a Lanchester model with market growth
• Discontinuous Nash Equilibria in a Two-Stage Linear-Quadratic Dynamic Game With Linear Constraints
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
• How do loyalty programs affect goodwill? An optimal control approach
• New product introduction: goodwill, time and advertising cost
• Optimal advertising strategies with age-structured goodwill
• Optimal double control problem for a PDE model of goodwill dynamics
• Recent developments in dynamic advertising research
• The Dual Dynamic Programming
• The effects of technological shocks in an optimal goodwill model with a random product life cycle
• Weak and strong time consistency in a differential oligopoly game with capital accumulation

Cited in

(7)

• Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
• Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets
• Analysis of pandemic with game methodology and numerical approximation
• A game-theoretic perspective to study a nonlinear stochastic parabolic model of population competition
• Quality improvement and goodwill accumulation in a dynamic duopoly
• Dynamics of competing with quality- and advertising-based goodwill
• Control of COVID-19 transmission dynamics, a game theoretical approach

Describes a project that uses

Uses Software

• Matlab

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