Competition in defensive and offensive advertising strategies in a segmented market
DOI10.1016/J.EJCON.2019.10.004zbMATH Open1447.91074DBLPjournals/ejcon/MachowskaN20OpenAlexW2981289177WikidataQ104413666 ScholiaQ104413666MaRDI QIDQ2198736FDOQ2198736
Andrzej F. Nowakowski, Dominika Machowska
Publication date: 15 September 2020
Published in: European Journal of Control (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejcon.2019.10.004
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Auctions, bargaining, bidding and selling, and other market models (91B26) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
Cites Work
- Competitive dynamic advertising. A modification of the Case game
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- Defensive, offensive, and generic advertising in a Lanchester model with market growth
- Title not available (Why is that?)
- Weak and strong time consistency in a differential oligopoly game with capital accumulation
- A Compendium of Partial Differential Equation Models
- Age-structured linear-state differential games
- Optimal advertising strategies with age-structured goodwill
- The Dual Dynamic Programming
- Advertising in a segmented market: comparison of media choices
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Closed-Loop Advertising Strategies in a Duopoly
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
- New product introduction: goodwill, time and advertising cost
- Discontinuous Nash Equilibria in a Two-Stage Linear-Quadratic Dynamic Game With Linear Constraints
- How do loyalty programs affect goodwill? An optimal control approach
- The effects of technological shocks in an optimal goodwill model with a random product life cycle
- Optimal double control problem for a PDE model of goodwill dynamics
Cited In (7)
- Control of COVID-19 transmission dynamics, a game theoretical approach
- Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
- Masters of War: Rivals' Product Innovation and New Advertising in Mature Product Markets
- Analysis of pandemic with game methodology and numerical approximation
- A game-theoretic perspective to study a nonlinear stochastic parabolic model of population competition
- Quality improvement and goodwill accumulation in a dynamic duopoly
- Dynamics of competing with quality- and advertising-based goodwill
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