Advertising competition in a mixed oligopoly

DOI10.1016/J.ECONLET.2013.02.021MaRDI QIDQ2437200zbMATH OpenOpenAlexFDO

Authors Toshihiro Matsumura, Takeaki Sunada

Publication date 3 March 2014

Published in Economics Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.econlet.2013.02.021

zbMATH Keywords

mixed marketmisinformationpersuasive advertising

Mathematics Subject Classification ID

Marketing, advertising (90B60) Special types of economic markets (including Cournot, Bertrand) (91B54)

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Cites work

• Endogenous timing in a mixed oligopoly
• Privatization neutrality theorem revisited
• Undesirable competition

Cited in

(15)

• An oligopoly model of dynamic advertising competition
• scientific article; zbMATH DE number 4035531 (Why is no real title available?)
• A game-theoretic model of strategic interaction using advertising: simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios
• Advertising decisions in oligopoly: An industry equilibrium analysis
• Competition and privatization policies revisited: the payoff interdependence approach
• scientific article; zbMATH DE number 6747014 (Why is no real title available?)
• Competition in defensive and offensive advertising strategies in a segmented market
• scientific article; zbMATH DE number 6984316 (Why is no real title available?)
• Advertising Arbitrage
• Quality choice and advertising regulation in broadcasting markets
• Optimal investment strategy on advertisement in duopoly
• What role should public firms play in the upstream market?
• Advertising Competition in a Dynamic Oligopoly with Multiple Brands
• Comparing welfare and profit in quantity and price competition within Stackelberg mixed duopolies
• scientific article; zbMATH DE number 1086926 (Why is no real title available?)

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