Informative Advertising and Competition: A Noncooperative Approach

DOI10.2307/2526878MaRDI QIDQ5202798zbMATH OpenOpenAlexFDO

Authors Robert J. Gary-Bobo, Philippe Michel

Publication date 1991

Published in International Economic Review (Search for Journal in Brave)

Full work available at URL https://doi.org/10.2307/2526878

zbMATH Keywords

imperfectly competitive general equilibrium modelinformative advertisingoptimal advertising

Mathematics Subject Classification ID

Marketing, advertising (90B60) General equilibrium theory (91B50)

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(13)

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• Competitive persuasive advertising under consumer loss aversion
• Advertising competition in a mixed oligopoly
• Repetitive advertising to deter entry.
• Limited Information and Advertising in the U.S. Personal Computer Industry
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• Who should be regulated: genuine producers or third parties?
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