Informative Advertising and Competition: A Noncooperative Approach (Q5202798)

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scientific article; zbMATH DE number 4197697
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Informative Advertising and Competition: A Noncooperative Approach
scientific article; zbMATH DE number 4197697

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    Informative Advertising and Competition: A Noncooperative Approach (English)
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    1991
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    informative advertising
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    imperfectly competitive general equilibrium model
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    optimal advertising
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