A Competitive Advertising Model: Some Theoretical and Empirical Results (Q5289664)
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scientific article; zbMATH DE number 279767
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | A Competitive Advertising Model: Some Theoretical and Empirical Results |
scientific article; zbMATH DE number 279767 |
Statements
A Competitive Advertising Model: Some Theoretical and Empirical Results (English)
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2 September 1993
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modified Lanchester model
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constant advertising
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over-advertising
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0.8476952910423279
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0.8388965129852295
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0.8052354454994202
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0.8001815676689148
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0.7976545095443726
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