A Competitive Advertising Model: Some Theoretical and Empirical Results (Q5289664)
From MaRDI portal
scientific article; zbMATH DE number 279767
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Competitive Advertising Model: Some Theoretical and Empirical Results |
scientific article; zbMATH DE number 279767 |
Statements
A Competitive Advertising Model: Some Theoretical and Empirical Results (English)
0 references
2 September 1993
0 references
modified Lanchester model
0 references
constant advertising
0 references
over-advertising
0 references
