Changing market conditions and advertising strategies: theory and evidence (Q3157640)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Changing market conditions and advertising strategies: theory and evidence |
scientific article |
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Changing market conditions and advertising strategies: theory and evidence (English)
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19 January 2005
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advertising
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econometrics
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game theory
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marketing
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