Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence (Q3115982)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence |
scientific article |
Statements
Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence (English)
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21 February 2012
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new product innovations
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market dynamics
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marketing strategy
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