Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence
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Publication:3115982
DOI10.1287/mnsc.1060.0509zbMath1232.90242OpenAlexW2126921902MaRDI QIDQ3115982
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Publication date: 21 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.1060.0509
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Recent developments in dynamic advertising research ⋮ Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption ⋮ Advertising patterns in a dynamic oligopolistic growing market with decay ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly
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