scientific article; zbMATH DE number 7113098

DOI10.13383/J.CNKI.JSE.2019.02.005MaRDI QIDQ5196266zbMATH OpenFDO

Authors Lei Yan, Shue Mei, Weijun Zhong, Jiang Zhao

Publication date 2 October 2019

Full work available at URL https://doi.org/10.13383/J.CNKI.JSE.2019.02.005

zbMATH Keywords

ad-avoidanceinformation concealmentplatform competitionsocial welfaretwo-sided market

Mathematics Subject Classification ID

Marketing, advertising (90B60) Welfare economics (91B15)

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(8)

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• Media see-saws: winners and losers in platform markets
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• Optimal price/advertising menus for two-sided media platforms
• Generative AI and deceptive news consumption
• Multihoming and market expansion: effects on media platforms' pricing and content creation incentives
• Influencer marketing and product competition

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