Targeted advertising on competing platforms

DOI10.1515/BEJTE-2017-0126MaRDI QIDQ2098981zbMATH OpenOpenAlexWikidataFDO

Authors Qiang Gong, Siqi Pan, Huanxing Yang

Publication date 22 November 2022

Published in The B.E. Journal of Theoretical Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1515/bejte-2017-0126

zbMATH Keywords

advertisingtargetingtwo-sided marketsonline platforms

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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Cites work

• Equilibrium Distributions of Sales and Advertising Prices
• Log-concave probability and its applications
• Market Provision of Broadcasting: A Welfare Analysis
• Nash equilibrium with strategic complementarities

Cited in

(10)

• Competitive targeted advertising over networks
• Value of targeting
• Specialized advertising media and product market competition
• Targeted advertising with R\&D rivalry
• Media see-saws: winners and losers in platform markets
• scientific article; zbMATH DE number 1617942 (Why is no real title available?)
• Internet advertising resource allocation and quality effort incentive of platform enterprises to internet merchants
• The optimal advertising strategy with differentiated targeted effect consumers
• Imperfect targeted advertising with two-period competition
• Targeting market neutrality

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