The effects of introducing advertising in pay TV: a model of asymmetric competition between pay TV and free TV

DOI10.1515/BEJTE-2021-0068MaRDI QIDQ2690384zbMATH OpenOpenAlexFDO

Authors Helmut Dietl, Markus Lang, Panlang Lin

Publication date 16 March 2023

Published in The B.E. Journal of Theoretical Economics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1515/bejte-2021-0068

zbMATH Keywords

advertisingasymmetric competitionmediatelevision broadcasting

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cites work

• Competition Between Networks: A Study of the Market for Yellow Pages
• Market Provision of Broadcasting: A Welfare Analysis
• Strategies to fight ad-sponsored rivals

Cited in

(4)

• A simple model of advertising and subscription fees
• Market structure, viewer welfare, and advertising rates in local broadcast television markets
• The welfare effects of vertical integration in multichannel television markets
• On the regulation of public broadcasting

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