Competitive persuasive advertising under consumer loss aversion

DOI10.1016/J.ECONLET.2019.108690MaRDI QIDQ2334313zbMATH OpenOpenAlexFDO

Authors Oliver März

Publication date 7 November 2019

Published in Economics Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.econlet.2019.108690

zbMATH Keywords

expectation-based loss aversionimperfect competitionpersuasive advertisingsalience

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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• Informative Advertising and Competition: A Noncooperative Approach

Cites work

• A model of focusing in economic choice
• A model of reference-dependent preferences
• A sparsity-based model of bounded rationality
• Bounded rationality in industrial organization
• Competition for attention
• Regular prices and sales
• Salience theory of choice under risk
• The Evolution of Walrasian Behavior

Cited in

(2)

• The effects of loss aversion on deceptive advertising policies
• scientific article; zbMATH DE number 7113098 (Why is no real title available?)

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