Market concentration and persuasive advertising: a theoretical approach

DOI10.1007/S00712-013-0387-8zbMath1402.91149OpenAlexW2023760001MaRDI QIDQ1651036

Nelson Sá

Publication date: 16 July 2018

Published in: Journal of Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00712-013-0387-8

zbMATH Keywords

market concentrationsunk costsadvertising intensity

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) General equilibrium theory (91B50) Marketing, advertising (90B60)

Related Items (1)

Perfect versus imperfect direct advertising, and market performance

Cites Work

• Over- and under-investment according to different benchmarks
• Advertising and Aggregate Consumption: An Analysis of Causality
• Informative Advertising and Competition: A Noncooperative Approach

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