Competitive persuasive advertising under consumer loss aversion (Q2334313)
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scientific article; zbMATH DE number 7127533
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Competitive persuasive advertising under consumer loss aversion |
scientific article; zbMATH DE number 7127533 |
Statements
Competitive persuasive advertising under consumer loss aversion (English)
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7 November 2019
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expectation-based loss aversion
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salience
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persuasive advertising
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imperfect competition
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0.87426704
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0.8686063
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0.8342366
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0.8231435
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0.8189814
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0.8155486
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0.8125942
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