New product introduction: goodwill, time and advertising cost
From MaRDI portal
Publication:1397040
DOI10.1007/s001860200177zbMath1020.49030OpenAlexW2025394693MaRDI QIDQ1397040
Alessandra Buratto, Bruno Viscolani
Publication date: 16 July 2003
Published in: Mathematical Methods of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s001860200177
optimal controlmarketingnon-linear programmingminimum timegoodwillnew product introductionadvertising cost
Nonlinear programming (90C30) Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)
Related Items
A dynamic model for optimal design quality and return policies, Recent developments in dynamic advertising research, Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity, A stochastic goodwill model depending on quality level and advertising, Competition in defensive and offensive advertising strategies in a segmented market, The stochastic goodwill problem, Advertising a new product in a segmented market, Advertising coordination games of a manufacturer and a retailer while introducing a new product, A general model for the marketing of seasonal products, Optimal dynamic advertising policies and equilibria, A communication mix for an event planning: a linear quadratic approach, A singular control model with application to the goodwill problem, Advertising for a new product introduction: a stochastic approach., Optimal goodwill path to introduce a new product, Advertising channel selection in a segmented market, Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect, Delayed effects of cooperative advertising in goodwill dynamics, The effects of technological shocks in an optimal goodwill model with a random product life cycle, Mean-field games of finite-fuel capacity expansion with singular controls
