Advertising for a new product introduction: a stochastic approach.

DOI10.1007/BF02578929zbMath1148.90331MaRDI QIDQ703297

Luca Grosset, Bruno Viscolani

Publication date: 11 January 2005

Published in: Top (Search for Journal in Brave)

zbMATH Keywords

Marketing; stochastic LQ control; stochastic Riccati equation; goodwill; new product introduction

Mathematics Subject Classification ID

93E20: Optimal stochastic control

49K45: Optimality conditions for problems involving randomness

90B60: Marketing, advertising

Related Items

Arrow-type sufficient conditions for optimality of age-structured control problems, Verification theorems for stochastic optimal control problems via a time dependent Fukushima--Dirichlet decomposition, Advertising coordination games of a manufacturer and a retailer while introducing a new product, Optimal distributed dynamic advertising, The stochastic goodwill problem, Advertising a new product in a segmented market, A communication mix for an event planning: a linear quadratic approach

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