Stochastic diffusion models with advertising and word-of-mouth effects

DOI10.1016/0377-2217(83)90155-8zbMath0496.90051OpenAlexW2061998107MaRDI QIDQ1170112

Charles S. Tapiero

Publication date: 1983

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(83)90155-8

zbMATH Keywords

marketingconsumer behavioradvertising word-of-mouth effectsstochastic diffusion model

Mathematics Subject Classification ID

Operations research and management science (90B99)

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Cites Work

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• A New Product Growth for Model Consumer Durables
• Models of New Product Diffusion Through Advertising and Word-of-Mouth
• A Stochastic Model of Consumer Behavior and Optimal Advertising
• On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
• Risk-Efficient Monopoly Pricing for the Multiproduct Firm
• Optimum Advertising and Goodwill under Uncertainty
• An Operations-Research Study of Sales Response to Advertising