Models of New Product Diffusion Through Advertising and Word-of-Mouth
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Publication:3956734
DOI10.1287/mnsc.24.15.1568zbMath0493.90050OpenAlexW2085805262MaRDI QIDQ3956734
Eitan Muller, Joe A. Jun. Dodson
Publication date: 1978
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: http://www.kellogg.northwestern.edu/research/math/papers/182.pdf
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