Competitive targeted advertising over networks
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Publication:2830754
DOI10.1287/OPRE.2015.1430zbMATH Open1348.90366OpenAlexW2265908166MaRDI QIDQ2830754FDOQ2830754
Authors: Kostas Bimpikis, Asuman Ozdaglar, Ercan Yildiz 
Publication date: 31 October 2016
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: http://hdl.handle.net/1721.1/111060
Recommendations
Applications of game theory (91A80) Social networks; opinion dynamics (91D30) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)
Cites Work
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Cited In (34)
- Dynamic and targeted bundle pricing of two independently valued products
- Targeted advertising on competing platforms
- Strategic influence in social networks
- Dynamic competition over social networks
- Preface to the special issue on information and decisions in social and economic networks
- Consensus manipulation in social network group decision making with value-based opinion evolution
- Competitive diffusion in signed social networks: a game-theoretic perspective
- Opinion formation and targeting when persuaders have extreme and centrist opinions
- Optimal price/advertising menus for two-sided media platforms
- Distributed Nash equilibrium seeking under partial-decision information via the alternating direction method of multipliers
- Effort discrimination and curvature of contest technology in conflict networks
- Competition for networked agents in the lottery Blotto game
- Equilibrium characterization and shock propagation in conflict networks
- Diffusion in Random Networks: Impact of Degree Distribution
- Discrimination through versioning with advertising in social networks
- Online Advertisement, Optimization and Stochastic Networks
- Regularity of dynamic opinion games
- Marketing games in social commerce
- A two-stage stochastic programming approach for influence maximization in social networks
- Distance‐targeted competitive follower‐attraction containment control for multi‐agent systems with weighted directed graphs
- Influencing opinion networks: optimization and games
- Partial information games and competitive advertising
- Optimal signaling of content accuracy: engagement vs. misinformation
- Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
- Exploiting social influence in networks
- Targeted advertising with R\&D rivalry
- Duopoly competition with network effects in discrete choice models
- The optimal advertising strategy with differentiated targeted effect consumers
- Optimal contracting in networks
- Contests on networks
- Competition in the presence of social networks: How many service providers maximize welfare?
- A dynamic analysis of criminal networks
- COMPETITION IN A SOCIAL STRUCTURE
- Optimal influence under observational learning
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