Competitive Targeted Advertising Over Networks
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Publication:2830754
DOI10.1287/opre.2015.1430zbMath1348.90366OpenAlexW2265908166MaRDI QIDQ2830754
Ercan Yildiz, Kostas Bimpikis, Asuman Ozdaglar
Publication date: 31 October 2016
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: http://hdl.handle.net/1721.1/111060
Social networks; opinion dynamics (91D30) Applications of game theory (91A80) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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Cites Work
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- Models of New Product Diffusion Through Advertising and Word-of-Mouth
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- Dynamics of information exchange in endogenous social networks
- Reaching a Consensus
- A model for spatial conflict
- Competitive contagion in networks
- A Further Generalization of the Kakutani Fixed Point Theorem, with Application to Nash Equilibrium Points
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