A Stochastic Model of Consumer Behavior and Optimal Advertising

DOI10.1287/MNSC.28.9.1054zbMath0498.90048OpenAlexW2170706373MaRDI QIDQ3964314

Charles S. Tapiero

Publication date: 1982

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.28.9.1054

zbMATH Keywords

stability analysismarketingoptimal advertisingestimation techniqueoptimal communication strategiesstochastic consumer behavior model

Mathematics Subject Classification ID

Operations research and management science (90B99)

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