A stochastic model of optimal advertising pulsing policy
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Publication:1088897
DOI10.1016/0305-0548(87)90026-8zbMath0617.90055OpenAlexW2015159645MaRDI QIDQ1088897
Publication date: 1987
Published in: Computers \& Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/0305-0548(87)90026-8
advertising pulsing policyestimation of market parametersMaximum likelihood proceduresstochastic sales response
Related Items (3)
Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case ⋮ A Markovian model of consumer buying behavior and optimal advertising pulsing policy ⋮ A duopolistic model of dynamic competitive advertising
Cites Work
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- On optimum advertising pulsing decisions in a non-stationary market
- The Randomization Technique as a Modeling Tool and Solution Procedure for Transient Markov Processes
- A Stochastic Model of Consumer Behavior and Optimal Advertising
- Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
- Consumer Behaviour and Optimal Advertising
- Feature Article—Aggregate Advertising Models: The State of the Art
- An Operations-Research Study of Sales Response to Advertising
- Problems of Statistical Inference for Birth and Death Queuing Models
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