A stochastic model of optimal advertising pulsing policy

DOI10.1016/0305-0548(87)90026-8zbMath0617.90055OpenAlexW2015159645MaRDI QIDQ1088897

Hossein Arsham

Publication date: 1987

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0305-0548(87)90026-8

zbMATH Keywords

advertising pulsing policyestimation of market parametersMaximum likelihood proceduresstochastic sales response

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (3)

Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case ⋮ A Markovian model of consumer buying behavior and optimal advertising pulsing policy ⋮ A duopolistic model of dynamic competitive advertising

Cites Work

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• On optimum advertising pulsing decisions in a non-stationary market
• The Randomization Technique as a Modeling Tool and Solution Procedure for Transient Markov Processes
• A Stochastic Model of Consumer Behavior and Optimal Advertising
• Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
• Consumer Behaviour and Optimal Advertising
• Feature Article—Aggregate Advertising Models: The State of the Art
• An Operations-Research Study of Sales Response to Advertising
• Problems of Statistical Inference for Birth and Death Queuing Models

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