Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
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Publication:4152311
DOI10.1057/jors.1977.144zbMath0373.90020OpenAlexW2038462231MaRDI QIDQ4152311
Publication date: 1977
Published in: Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/jors.1977.144
Applications of mathematical programming (90C90) Inventory, storage, reservoirs (90B05) Hamilton-Jacobi theories (49L99)
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