Understanding the Memory Effects in Pulsing Advertising
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Publication:3195229
DOI10.1287/opre.2014.1339zbMath1377.90050OpenAlexW2037436133MaRDI QIDQ3195229
Ashwin Aravindakshan, Prasad A. Naik
Publication date: 22 October 2015
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.2014.1339
optimal controlHamiltoniandelay differential equationsmemory effectsLambert \(W\)awareness formationmarketing: advertising and mediapulsing advertising
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Pulsation in a competitive model of advertising-firm's cost interaction ⋮ Advertising Cycling to Manage Exclusivity Loss in Fashion Styles ⋮ Implications of advertising lag on the dynamic optimal decisions in an O2O supply chain ⋮ Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
Cites Work
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- On the Lambert \(w\) function
- Building Brand Awareness in Dynamic Oligopoly Markets
- Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
- Optimum Advertising and Goodwill under Uncertainty
- Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty
- Numerical Methods for Delay Differential Equations
- Advertising Cost Interactions and the Optimality of Pulsing
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