Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty

DOI10.1287/OPRE.27.4.839zbMATH Open0412.90040OpenAlexW2021517213MaRDI QIDQ4199826FDOQ4199826

Authors: Suresh P. Sethi 

Publication date: 1979

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.27.4.839

zbMATH Keywords

asymptotic behaviorconvergence analysiseconomic controlmarketing under uncertaintystability of an optimal control problemstochastic extension of the Nerlove-Arrow advertising model

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cited In (4)

• Understanding the Memory Effects in Pulsing Advertising
• Advertising, goodwill, and the Veblen effect
• On the superiority of pulsing under a concave advertising market potential function
• Stochastic optimal budget decision for advertising considering uncertain sales responses

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