Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty

DOI10.1287/OPRE.27.4.839MaRDI QIDQ4199826zbMATH OpenOpenAlexFDO

Authors Suresh P. Sethi

Publication date 1979

Published in Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1287/opre.27.4.839

zbMATH Keywords

asymptotic behaviorconvergence analysiseconomic controlmarketing under uncertaintystability of an optimal control problemstochastic extension of the Nerlove-Arrow advertising model

Mathematics Subject Classification ID

Operations research and management science (90B99)

Cited in

(4)

• Advertising, goodwill, and the Veblen effect
• On the superiority of pulsing under a concave advertising market potential function
• Understanding the memory effects in pulsing advertising
• Stochastic optimal budget decision for advertising considering uncertain sales responses

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