Understanding the memory effects in pulsing advertising
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- scientific article; zbMATH DE number 4091175 (Why is no real title available?)
- Numerical Methods for Delay Differential Equations
- On the Lambert \(w\) function
- Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
- Optimum Advertising and Goodwill under Uncertainty
- Technical Note—A Note on the Nerlove-Arrow Model under Uncertainty
Cited in
(7)- Implications of advertising lag on the dynamic optimal decisions in an O2O supply chain
- Pulsation in a competitive model of advertising-firm's cost interaction
- Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
- Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords
- A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment
- Predicting and optimizing marketing performance in dynamic markets
- The length of the effect of aggregate advertising on aggregate consumption
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