On the impact of initial performance on the effectiveness of advertising pulsation policies

DOI10.1057/palgrave.jors.2601449zbMath1139.90393OpenAlexW1988582236MaRDI QIDQ4656746

Hani Ibrahim Mesak

Publication date: 14 March 2005

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2601449

zbMATH Keywords

dynamic programmingmarketingadvertisingpulsation

Mathematics Subject Classification ID

Dynamic programming (90C39) Marketing, advertising (90B60)

Related Items (1)

Recent developments in dynamic advertising research

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