| Publication | Date of Publication | Type |
|---|
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
European Journal of Operational Research | 2019-09-18 | Paper |
A dynamic marketing-operations interface model of new product updates
European Journal of Operational Research | 2018-05-24 | Paper |
Pulsation in a competitive model of advertising-firm's cost interaction
European Journal of Operational Research | 2016-10-06 | Paper |
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption
European Journal of Operational Research | 2012-05-14 | Paper |
Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry
The Journal of the Operational Research Society | 2010-09-02 | Paper |
On optimal service capacity allocation policy in an advance selling environment in continuous time
European Journal of Operational Research | 2009-12-21 | Paper |
On the superiority of pulsing under a concave advertising market potential function
European Journal of Operational Research | 2009-02-23 | Paper |
Optimal advertising pulsation policies: a dynamic programming approach
The Journal of the Operational Research Society | 2005-03-16 | Paper |
On the impact of initial performance on the effectiveness of advertising pulsation policies
The Journal of the Operational Research Society | 2005-03-14 | Paper |
Changing market conditions and advertising strategies: theory and evidence
The Journal of the Operational Research Society | 2005-01-19 | Paper |
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
The Journal of the Operational Research Society | 2005-01-19 | Paper |
Hybrid subgames and copycat games in a pulsing model of advertising competition
The Journal of the Operational Research Society | 2005-01-13 | Paper |
On deriving and validating comparative statics of a symmetric model of advertising competition.
Computers & Operations Research | 2003-11-17 | Paper |
On the generalizability of advertising pulsation monopoly results to an oligopoly
European Journal of Operational Research | 1999-12-20 | Paper |
A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
European Journal of Operational Research | 1998-12-08 | Paper |
A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
European Journal of Operational Research | 1998-12-08 | Paper |
| Modelling monopolist pricing and protection period decisions for new products under warranty | 1997-09-08 | Paper |
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
Computers & Operations Research | 1997-01-06 | Paper |
A Competitive Advertising Model: Some Theoretical and Empirical Results
The Journal of the Operational Research Society | 1993-09-02 | Paper |
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations
Computers & Operations Research | 1990-01-01 | Paper |
On optimum advertising pulsing decisions in a non-stationary market
Computers & Operations Research | 1985-01-01 | Paper |
| scientific article; zbMATH DE number 3896651 (Why is no real title available?) | 1985-01-01 | Paper |
