Hani I. Mesak

Available identifiers

zbMath Open mesak.hani-ibrahimMaRDI QIDQ319895

List of research outcomes

Publication	Date of Publication	Type
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach	2019-09-18	Paper
A dynamic marketing-operations interface model of new product updates	2018-05-24	Paper
Pulsation in a competitive model of advertising-firm's cost interaction	2016-10-06	Paper
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption	2012-05-14	Paper
Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry	2010-09-02	Paper
On optimal service capacity allocation policy in an advance selling environment in continuous time	2009-12-21	Paper
On the superiority of pulsing under a concave advertising market potential function	2009-02-23	Paper
Optimal advertising pulsation policies: a dynamic programming approach	2005-03-16	Paper
On the impact of initial performance on the effectiveness of advertising pulsation policies	2005-03-14	Paper
Changing market conditions and advertising strategies: theory and evidence	2005-01-19	Paper
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models	2005-01-19	Paper
Hybrid subgames and copycat games in a pulsing model of advertising competition	2005-01-13	Paper
On deriving and validating comparative statics of a symmetric model of advertising competition.	2003-11-17	Paper
On the generalizability of advertising pulsation monopoly results to an oligopoly	1999-12-20	Paper
A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation	1998-12-08	Paper
A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings	1998-12-08	Paper
Modelling monopolist pricing and protection period decisions for new products under warranty	1997-09-08	Paper
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results	1997-01-06	Paper
A Competitive Advertising Model: Some Theoretical and Empirical Results	1993-09-02	Paper
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations	1990-01-01	Paper
On optimum advertising pulsing decisions in a non-stationary market	1985-01-01	Paper
https://portal.mardi4nfdi.de/entity/Q3675884	1985-01-01	Paper

Research outcomes over time

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