Changing market conditions and advertising strategies: theory and evidence

DOI10.1057/palgrave.jors.2600476zbMath1111.90332OpenAlexW2034681158MaRDI QIDQ3157640

A. F. Darrat, Hani Ibrahim Mesak

Publication date: 19 January 2005

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2600476

zbMATH Keywords

game theorymarketingadvertisingeconometrics

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

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On the generalizability of advertising pulsation monopoly results to an oligopoly

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