Pulsation in a competitive model of advertising-firm's cost interaction

DOI10.1016/J.EJOR.2015.04.052MaRDI QIDQ319898zbMATH OpenOpenAlexFDO

Authors Hani I. Mesak, Abdullahel Bari, Qin Lian

Publication date 6 October 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2015.04.052

zbMATH Keywords

regressiongame theorymarketingadvertising pulsationshape of firm's cost function

Mathematics Subject Classification ID

Applications of game theory (91A80) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

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Cites work

• A Social Equilibrium Existence Theorem*
• A duopolistic model of dynamic competitive advertising
• A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
• A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
• Advertising Cost Interactions and the Optimality of Pulsing
• An operations-research study of sales response to advertising
• Feature Article—Aggregate Advertising Models: The State of the Art
• Game theory in supply chain analysis
• Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
• Marketing-Production Decisions in an Industrial Channel of Distribution
• On the generalizability of advertising pulsation monopoly results to an oligopoly
• On the superiority of pulsing under a concave advertising market potential function
• Optimal coordination strategies for production and marketing decisions
• Recent developments in dynamic advertising research
• The Substitution of Information Technology for Other Factors of Production: A Firm Level Analysis
• Understanding the memory effects in pulsing advertising

Cited in

(6)

• Effects of Internet sales promotion on a differential advertising model
• On the impact of initial performance on the effectiveness of advertising pulsation policies
• Dynamics of an advertising competition model with sales promotion
• Optimal pulsing in an advertising diffusion model
• Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
• On the superiority of pulsing under a concave advertising market potential function

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