Pulsation in a competitive model of advertising-firm's cost interaction

DOI10.1016/J.EJOR.2015.04.052zbMATH Open1346.90465OpenAlexW1903447498MaRDI QIDQ319898FDOQ319898

Abdullahel Bari, Hani I. Mesak, Qin Lian

Publication date: 6 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2015.04.052

zbMATH Keywords

regressiongame theorymarketingadvertising pulsationshape of firm's cost function

Mathematics Subject Classification ID

Applications of game theory (91A80) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

Cites Work

• A duopolistic model of dynamic competitive advertising
• Recent developments in dynamic advertising research
• A Social Equilibrium Existence Theorem*
• Title not available (Why is that?)
• On the superiority of pulsing under a concave advertising market potential function
• Optimal coordination strategies for production and marketing decisions
• A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
• A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
• On the generalizability of advertising pulsation monopoly results to an oligopoly
• Marketing-Production Decisions in an Industrial Channel of Distribution
• Understanding the Memory Effects in Pulsing Advertising
• Feature Article—Aggregate Advertising Models: The State of the Art
• Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
• The Substitution of Information Technology for Other Factors of Production: A Firm Level Analysis
• Advertising Cost Interactions and the Optimality of Pulsing
• An Operations-Research Study of Sales Response to Advertising

Cited In (5)

• Effects of Internet sales promotion on a differential advertising model
• On the impact of initial performance on the effectiveness of advertising pulsation policies
• Dynamics of an advertising competition model with sales promotion
• Optimal pulsing in an advertising diffusion model
• Advertising Cycling to Manage Exclusivity Loss in Fashion Styles

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