Pulsation in a competitive model of advertising-firm's cost interaction
From MaRDI portal
Publication:319898
DOI10.1016/J.EJOR.2015.04.052zbMath1346.90465OpenAlexW1903447498MaRDI QIDQ319898
Abdullahel Bari, Hani Ibrahim Mesak, Qin Lian
Publication date: 6 October 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2015.04.052
Applications of game theory (91A80) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)
Related Items (3)
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles ⋮ Effects of Internet sales promotion on a differential advertising model ⋮ Dynamics of an advertising competition model with sales promotion
Cites Work
- Unnamed Item
- On the superiority of pulsing under a concave advertising market potential function
- Optimal coordination strategies for production and marketing decisions
- A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
- A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
- A duopolistic model of dynamic competitive advertising
- On the generalizability of advertising pulsation monopoly results to an oligopoly
- Recent developments in dynamic advertising research
- Marketing-Production Decisions in an Industrial Channel of Distribution
- Understanding the Memory Effects in Pulsing Advertising
- Feature Article—Aggregate Advertising Models: The State of the Art
- Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
- The Substitution of Information Technology for Other Factors of Production: A Firm Level Analysis
- Advertising Cost Interactions and the Optimality of Pulsing
- An Operations-Research Study of Sales Response to Advertising
- A Social Equilibrium Existence Theorem*
This page was built for publication: Pulsation in a competitive model of advertising-firm's cost interaction