Optimal coordination strategies for production and marketing decisions

DOI10.1016/S0167-6377(97)00052-7zbMath0910.90164MaRDI QIDQ1267188

Won J. Lee, DaeSoo Kim

Publication date: 6 October 1998

Published in: Operations Research Letters (Search for Journal in Brave)

zbMATH Keywords

nonlinear optimizationfirst-order nonlinear difference equationmarketing-dominating coordination approachoptimal coordination strategiesshort-term production and marketing decisions

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Production models (90B30) Marketing, advertising (90B60)

Related Items (6)

A game theory approach in seller-buyer supply chain ⋮ Pulsation in a competitive model of advertising-firm's cost interaction ⋮ The analysis of optimal control model in matching problem between manufacturing and marketing. ⋮ Supply chain models with imperfect quality items when end demand is sensitive to price and marketing expenditure ⋮ Incorporating manufacturing lead times in joint production-marketing models: A review and some future directions ⋮ The impact of dynamic pricing on the economic order decision

Cites Work

• Optimal Lot Sizing, Process Quality Improvement and Setup Cost Reduction
• Optimal Pricing and Inventory Decisions for Non-Seasonal Items
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