Supply chain models with imperfect quality items when end demand is sensitive to price and marketing expenditure

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Publication:4611475

DOI10.1051/ro/2018011zbMath1405.90023OpenAlexW2790604681MaRDI QIDQ4611475

Rita Yadav, Mandeep Mittal, Sarla Pareek

Publication date: 18 January 2019

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2018011



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