Advertising Cycling to Manage Exclusivity Loss in Fashion Styles
From MaRDI portal
Publication:5060492
DOI10.1287/opre.2022.2376zbMath1505.90076OpenAlexW4298143080MaRDI QIDQ5060492
Ashutosh Prasad, Norris I. Bruce, Anand Krishnamoorthy
Publication date: 10 January 2023
Published in: Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/opre.2022.2376
Cites Work
- Unnamed Item
- Pulsation in a competitive model of advertising-firm's cost interaction
- Optimal advertising and pricing in a new-product adoption model
- Explaining fashion cycles: imitators chasing innovators in product space
- Competitive dynamic advertising. A modification of the Case game
- Competitive advertising under uncertainty: a stochastic differential game approach
- Sequential Monte Carlo Methods in Practice
- The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior
- Advertising Competition in a Dynamic Oligopoly with Multiple Brands
- Inventory Management of a Fast-Fashion Retail Network
- A New Product Growth for Model Consumer Durables
- Understanding the Memory Effects in Pulsing Advertising
- Building Brand Awareness in Dynamic Oligopoly Markets
- Feature Article—Aggregate Advertising Models: The State of the Art
- Sequential Monte Carlo Methods for Dynamic Systems
- Deterministic and stochastic optimization of a dynamic advertising model
- Optimal Control of the Vidale-Wolfe Advertising Model
- Clearance Pricing Optimization for a Fast-Fashion Retailer
- Fashion and Homophily
- An Operations-Research Study of Sales Response to Advertising
- Monte Carlo Smoothing for Nonlinear Time Series
This page was built for publication: Advertising Cycling to Manage Exclusivity Loss in Fashion Styles