A Competitive Advertising Model: Some Theoretical and Empirical Results
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Publication:5289664
DOI10.1057/JORS.1993.85zbMATH Open0774.90053OpenAlexW2033536447MaRDI QIDQ5289664FDOQ5289664
Authors: Hani I. Mesak, A. F. Darrat 
Publication date: 2 September 1993
Published in: The Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/jors.1993.85
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