Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

DOI10.1007/S10479-020-03861-9MaRDI QIDQ2171364zbMATH OpenOpenAlexFDO

Authors Sarat Kumar Jena, Abhijeet Ghadge

Publication date 8 September 2022

Published in Annals of Operations Research (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1007/s10479-020-03861-9

zbMATH Keywords

advertisingbundlingcompetitiongame theorypricingsupply chain

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24)

Recommendations

• Independent sales or bundling? Decisions under different market-dominant powers
• Analysis of supply chain on a supplier's two bundling strategies
• scientific article; zbMATH DE number 7366147
• Bundle pricing strategies for two complementary products with different channel powers
• Game models in a product bundle supply chain with advertising promotion

Cites work

• A Competitive Advertising Model: Some Theoretical and Empirical Results
• A fuzzy multiple-attribute decision making model to evaluate new product pricing strategies
• A road map to new product success: warranty, advertisement and price
• Bundle pricing strategies for two complementary products with different channel powers
• Bundling decisions in a two-product duopoly -- lead or follow?
• Bundling information goods: pricing, profits, and efficiency
• Bundling retail products: models and analysis
• Bundling strategies when products are vertically differentiated and capacities are limited
• Competitive bundling
• Coordinating the supplier-retailer supply chain under noise effect with bundling and inventory strategies
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Decentralization versus coordination in competing supply chains under retailers' extended warranties
• Inventory Competition Under Dynamic Consumer Choice
• Optimal Bundle Pricing
• Optimal pricing and composition of multiple bundles: a two-step approach
• Optimal pricing of competing retailers under uncertain demand -- a two layer supply chain model
• Pricing and product-bundling strategies for e-commerce platforms with competition
• Retail competition and cooperative advertising
• Return and refund policy for product and core service bundling in the dual‐channel supply chain

Cited in

(10)

• Independent sales or bundling? Decisions under different market-dominant powers
• Analysis of supply chain on a supplier's two bundling strategies
• Game models in a product bundle supply chain with advertising promotion
• A decision framework for incorporating the coordination and behavioural issues in sustainable supply chains in digital economy
• A Stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand
• Pricing and allocation problem of bundle products with nested demand structure
• Pricing and bundling decisions for complementary products in an agency selling platform with risk-averse suppliers and stochastic demand
• Should bundling agreements between rival firms involve persuasive advertising differentiation?
• Pay-to-play versus hybrid bundling for digital game platforms in digital decarbonization era
• Manufacturer's optimal distribution strategy in the platform supply chain: bundling or add-on?

This page was built for publication: Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2171364)