Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (Q2171364)
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scientific article; zbMATH DE number 7582788
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| default for all languages | No label defined |
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| English | Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective |
scientific article; zbMATH DE number 7582788 |
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Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (English)
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8 September 2022
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bundling
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competition
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advertising
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supply chain
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pricing
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game theory
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0.7971726059913635
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0.7951818704605103
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0.7780038714408875
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0.7694294452667236
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