Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (Q2171364)

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Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective
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    Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (English)
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    8 September 2022
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    bundling
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    competition
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    advertising
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    supply chain
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    pricing
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    game theory
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