On optimum advertising pulsing decisions in a non-stationary market

DOI10.1016/0305-0548(85)90015-2zbMath0606.90079OpenAlexW2003892707MaRDI QIDQ1085056

Hani Ibrahim Mesak

Publication date: 1985

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0305-0548(85)90015-2

zbMATH Keywords

marketingadvertising pulsing policysales behavior

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (3)

A stochastic model of optimal advertising pulsing policy ⋮ Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case ⋮ A Markovian model of consumer buying behavior and optimal advertising pulsing policy

Cites Work

• An Optimum Geographical Distribution of Publicity Expenditure in a Private Organisation
• Feature Article—Aggregate Advertising Models: The State of the Art
• An Operations-Research Study of Sales Response to Advertising

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