Hybrid subgames and copycat games in a pulsing model of advertising competition

DOI10.1057/PALGRAVE.JORS.2600776MaRDI QIDQ3154385zbMATH OpenOpenAlexFDO

Authors Hani I. Mesak, James A. Calloway

Publication date 13 January 2005

Published in The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1057/palgrave.jors.2600776

zbMATH Keywords

advertisinggame theorymarketing

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

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Cited in

(2)

• On modeling the advertising-operations interface under asymmetric competition
• Recent developments in dynamic advertising research

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