Hybrid subgames and copycat games in a pulsing model of advertising competition

DOI10.1057/PALGRAVE.JORS.2600776zbMATH Open1054.90583OpenAlexW2041198689MaRDI QIDQ3154385FDOQ3154385

Authors: Hani I. Mesak, James A. Calloway 

Publication date: 13 January 2005

Published in: The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2600776

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zbMATH Keywords

advertisinggame theorymarketing

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Cited In (2)

• On modeling the advertising-operations interface under asymmetric competition
• Recent developments in dynamic advertising research

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