On modeling the advertising-operations interface under asymmetric competition
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Publication:2629630
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- scientific article; zbMATH DE number 1034235 (Why is no real title available?)
- scientific article; zbMATH DE number 3287335 (Why is no real title available?)
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Cited in
(5)- Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
- A dynamic marketing-operations interface model of new product updates
- Using favorite data to analyze asymmetric competition: machine learning models
- A note on symmetry breaking in a non linear marketing model
- Competing or collaborating, with no symmetrical behaviour: leadership opportunities and winning strategies under stability
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