On modeling the advertising-operations interface under asymmetric competition
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Publication:2629630
DOI10.1016/j.ejor.2014.07.009zbMath1339.90185OpenAlexW2014826312MaRDI QIDQ2629630
Publication date: 6 July 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://hdl.handle.net/10453/10629
sensitivity analysissupermodular gameseconomic order quantityadvertising endogeneitymarket-share attraction models
Applications of game theory (91A80) Auctions, bargaining, bidding and selling, and other market models (91B26) Multistage and repeated games (91A20) Marketing, advertising (90B60)
Related Items (4)
Competing or collaborating, with no symmetrical behaviour: leadership opportunities and winning strategies under stability ⋮ Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay ⋮ A dynamic marketing-operations interface model of new product updates ⋮ Using favorite data to analyze asymmetric competition: machine learning models
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