Note: Dynamic Conjectural Variations in a Lanchester Oligopoly
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Publication:4392523
DOI10.1287/mnsc.43.11.1603zbMath0902.90015OpenAlexW2133172292MaRDI QIDQ4392523
Publication date: 1997
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.43.11.1603
dynamic advertising strategiesdynamic conjectural variationsLanchester oligopoly differential gameopen-loop Nash equilibrium strategies
Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Economic growth models (91B62) Other game-theoretic models (91A40) Marketing, advertising (90B60)
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The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market ⋮ On modeling the advertising-operations interface under asymmetric competition ⋮ Recent developments in dynamic advertising research ⋮ Differential game models of advertising competition ⋮ Spatial attrition modeling: stability conditions for a FD formulation ⋮ Spatial Lanchester models ⋮ A Differential Game of a Duopoly with Network Externalities
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