Context and Antecedents of Information Utility at the R&D/Marketing Interface

DOI10.1287/mnsc.42.11.1592zbMath0879.90123OpenAlexW2072288680MaRDI QIDQ4363726

Rudy K. Moenaert, William E. Souder

Publication date: 12 November 1997

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: http://resolver.tudelft.nl/uuid:6e3f1fea-6909-48a2-be56-054856383c69

zbMATH Keywords

marketingR\&Dproject managementinformation usecommunication interfacecross-functional communication

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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On modeling the advertising-operations interface under asymmetric competition ⋮ A dynamic marketing-operations interface model of new product updates

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